On March 30, 31, and April 3, 2017, the GameHub team of Odessa National Polytechnic University launched a series of local training sessions conducted for the staff of ONPU and the state educational institution “Odessa Center for Vocational Education of the State Employment Service” (SEI “Odessa Center for VE SES”). Training schedule!!!
The first training, of course, was the “Computer Game Marketing” training led by Iryna Zlatova, PhD in Economics, Senior Lecturer at the Department of Marketing of ONPU.
At the opening of the training, introductory remarks were made by: Director of the Institute of Computer Systems, Doctor of Technical Sciences, Professor S.G. Antoshchuk and Head of the Department of Marketing of ONPU, Doctor of Economics, Vice-President of the Ukrainian Marketing Association, M.A. Oklander. The speakers emphasized the importance of cooperation between marketers and information technology specialists in the direction of creating joint educational, scientific, and commercial IT projects.
The training program was intensive and included such sections as:
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presentation on key performance metrics for game marketing;
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teamwork on finding key metrics for a proposed game;
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presentation of the Business Model Canvas in the game marketing system and its adaptation in the form of the Gamification Model Canvas from the “Game On! Lab” laboratory (http://www.gameonlab.com);
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teamwork on creating a Gamification Model Canvas for the development of computer games of various genres with a subsequent presentation of the team's results;
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presentation on the analysis of player psychotypes as target groups;
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individual completion of psychotype testing using the Bartle test by training participants;
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presentation on types of game improvements;
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teamwork on finding ideas for game improvements with the goal of maximizing user engagement and monetization;
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presentation on types of pricing strategies in a game and methods of game monetization, key tools for user engagement in a game, types of platforms for hosting a game, methods of game promotion, and principles of video games according to James Paul Gee;
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teamwork on developing a game idea, its promotion, and a subsequent presentation of the team's results.
The GameHub training, organized by the staff of the Department of Marketing of the Institute of Business, Economics and Information Technologies and the departments of the Institute of Computer Systems, became a small example of the fact that ONPU is not a multitude of separate institutes and faculties, but a single educational system.
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