Online forum "Development of Creative Industries"

As part of a joint project of the Faculty of Event Management, Fashion and Show Business, the Department of Computer Science, the "4 People" educational platform, and the NGO "UAFIT"

an online forum on the topic "Development of Creative Industries" took place.

More than 150 experts, scientists, and business representatives from various cities of Ukraine took part in the large-scale event.

    The moderators who outlined the forum's themes were Olena Chaikovska, Dean of the Faculty of Distance Learning at the University of Culture and Vice President of the NGO "Ukrainian Association of Information Technology Professionals," and Olena Tymoshenko, Associate Professor at the Faculty of Event Management, Fashion and Show Business and organizer of "4 People."

   The forum was organized to discuss modern trends and prospects for the development of creative industries, as well as to establish connections between various specialists for the development of necessary tools.

   During the online event, the following topical issues were considered: cultural industries:

• theory, history, and main development trends in the post-COVID period;
• features of forming creative competencies for representatives of the educational environment;
• legal foundations of activities in the music industry;
• communicative competence and features of successful public speaking in an online environment;
• cultural and creative industries: copyright;
• new opportunities for financing projects in the field of creative industries: main UCF projects;
• modeling organizational, managerial, and financial components of creating and operating cultural service centers;
• marketing and main trends in retail design. About emotions in retail.

   The discussion was rich and productive, inspiring participants to engage in lengthy debates and, as it turned out, further cooperation. Sharing their thoughts, the experts concluded that creative industries are one of the main directions for economic growth and innovative development of the country. Among other traditional sectors of the economy, they create intangible assets with high added value and provide one of the highest multipliers. The contribution of creative industries to the Ukrainian economy is growing rapidly; in 2019, the share of CI in the country's GDP was 3.95%. In total, the CI sector accounted for 3.6% of employment, and compared to 2013, the growth was 40%. It is the creative industries that are capable of generating significant export revenues and serve as an image tool for attracting foreign investment to Ukraine.